"Communicating the Pertinent"

What is the McGraw Harvard Group?

The McGraw Harvard Group is an affiliated company dedicated to delivering correct, unbiased, data and information to those who have a need to know.

A Short Commentary

Making good, solid professional decisions based only on the "perception" that the data you are using is true and factual is neither professional or wise. You must be able to trust the information you are using in decision making. Only business decisions based on true, unbiased and factual information will lead to lasting business success. In advertising and marketing, like so many other business disciplines, the productiveness of the end product is a result of the quality of the information used in the beginning.

The McGraw Harvard Group gathers information from sources you may find somewhat difficult to deal with at a particular time. Our Group has often gathered information from a company's:

• employees,
• customers,
• prospects,
• competitors,
• unions and potential unions,
• various political subdivision,
• your management staff,
• your stockholders

Some of the "tools" we use to obtain this data include:

• surveys and personal interviews
• focus groups (overt and covert)
• professional investigation (various types)
• basic research and development (R&D)
• specific research & general research
• proper use of random numbers

The "tools" are many and varied depending on the specific needs of your company. All tools are approved by you for use in advance and all inquires are strictly confidential. There is absolutely no obligation of any sort, guaranteed.