About Ralph Masengill
Ralph Masengill is one of the original "change agents" in the United States. Before the quality movement came into vogue in the late 70's, he and his associates were presenting seminars and papers to senior management across the nation pointing out that until financial institutions were willing to understand and submit to positive change, effective quality improvement and substantial profit enhancement were not possible. Image, public relations, advertising, and marketing in the end must be measured, and one of those measures should be based on profit to the shareholders. Masengill and his associates have always worked from the industry or business side of marketing. Masengill has also worked closely with numerous colleges and universities, helping them satisfy their special needs, and he is considered an expert at improving communication between the private "for-profit" sector and academia.
He is in the vanguard of professional thinking that believes every company has a personality and every company must be marketed based on that personality. There is no "magic formula" for marketing any company. Only a well-planned, individualized communications plan based on that company's goals and vision, its needs and objectives, and its personality will be successful. Anything less is smoke and mirrors, is not cost effective, and in most cases is detrimental to the company.
Masengill and his company design individualized communications and marketing plans that put senior management, and the company it runs, in a leadership position and keep them there. Masengill believes firmly that success is much like gravity; it only flows down from the top. Keep in mind that all communications and marketing plans must be measured and that one of the measuring sticks should always be enhanced profit.
Further, the individualized communications plan for a company must be based on the benefits to its customers, employees, senior management, and stockholders among others. Having excellent benefits available to both inside and outside customers in the 90's is not enough. You must be able to communicate those benefits to your existing and prospective customers. "Build a better mousetrap and the world will beat a path to your door" is an untruth that some still want to believe. Without professional communications (marketing and advertising) to your existing and prospective customers, there will be less than adequate return on assets, and even smaller profits. In a phrase, excellent to superior benefits offered to your customer base in today's world is only your "ticket" into the stadium; it does not assure you of winning the game. The answer to winning is an individualized, professional communications and marketing plan that promotes your company's benefits and your company's personality.
The amazing part of the scenario is that this professional communications and marketing plan is not only inexpensive, but is indeed the road to higher profits. The capstone of this communications plan is that it must be implemented and "blessed" by senior management. In other words, senior management must "own" the plan. In addition, the plan must be flexible enough to move with local and regional market fluctuations. Thirdly, the plan must consistently be presented in an appealing fashion to people (outside customers) who have a need for the services and products offered by your company.
Professional, individualized communication (as described above) is the key that opens the enhanced profit door, today and past the year 2000. There is no other way. For verification, ask the senior management at Apple Computer.
Lastly, this professional communications plan, properly formed and implemented, adequately funded, and consistently utilized, will enhance your company's profit, and believe it or not, will reduce negative stress for your senior management, your staff employees, and your company's customers!
Ralph Waldo Emerson was correct when he said, "Your actions speak so loudly, I can't hear a word you are saying." Masengill is right when he says, "The proof and the profit are in the doing."
Awards and Peer AcknowledgmentsMasengill Marketing Associates has been awarded over 850 National and Regional Advertising and Marketing Awards during the past 10 years. This recognition has come in more than twenty separate categories.
Masengill Marketing Associates was named the number one quality marketing and advertising agency in America. (1992)
Ralph Masengill is the co-author of the State of Tennessee Automobile Advertising law.
Professional and Business ExperienceChairman, President, CEO, and Owner of Masengill Marketing Associates.
Director, President, CEO, & Chairman of the Board of Jefferson Federal Savings, Morristown, TN, for 15 years.
Managing Partner of The McGraw Harvard Communications Group.
Vice-president of B & M Development Company.
President of Masengill Real Estate Company, Resident Broker, and Senior CRA Appraiser.
Partner Pigeon Forge Entertainment.
Partner The 3M Investment and Management Company.
Senior facilitator for the Chief Executive Boards, an invitation-only, national network formed of chief executives and other successful business owners (600 members) across America.
Chairman of the Board and majority stockholder of The National Industry Educational Partnership, a national communications company specializing in communication to and for the CEO's of "for-profit" industry and the leaders of other prominent regional and national institutions.
Professional EducationGraduate of the University of Tennessee, 1963; BS in Business Administration. (Banking and Insurance)
Graduate of CEO Quality First Management Program teaching the Doctor Edwards Deming theory of quality management. (1991)
Professional and Civic Organizations (Present)Member Association for Quality and Participation
Member American Society for Quality Control
Board Member of Tennessee Quality First Council (The Deming method of management)
Member American Advertising Federation
Member American Society of Advertising & Promotion
Member American Marketing Association
Member of Innisbrook Marketing & Advertising Network
Member American Management Association
Member Tri-City Metro Advertising Federation
Century Club (University of Tennessee)
University of Tennessee Alumni Association (Past President of Hamblen Co. Chapter)
Volunteer 10-10 Club (University of Tennessee)
President's Club (University of Tennessee, founding member, Knoxville, TN)
Member Word for Living Inc., Board of Directors (Religious Radio & TV Broadcasting)
Board Member of Walters State Community College Foundation
Director Morristown Area Chamber of Commerce
Elder, First Presbyterian Church, Morristown, TN
Rotary International, Morristown Club, Past Director
Member Advisory Board DRI Recovery Center (Drug Treatment Center)
President's Round Table (Knoxville College, Morristown Campus, Knoxville, TN)
President's Club (Lees-McRae College, Banner Elk, NC)
Senator's Club (Walters State Community College, Morristown, TN)
Board Member Alzheimer's Lakeway Association
Professional and Civic Organizations (Former)Named to National Who's Who in Marketing & Sales
Cabinet Member of Great Smoky Mountain Council of the Boy Scouts of America
Recipient of the National Secretaries Association: Boss of the Year Award
President of the Morristown Area Chamber of Commerce
Director of the Rose Center for Cultural Arts
Member of the Board of Directors of Humana Hospital, Inc.
Member of the Board of Trustees of Morristown-Hamblen Hospital
Member of Morristown-Hamblen Library Board
Director Humana Hospital Alcohol and Drug Abuse Center
Committee Chairman for United Fund of Hamblen County
Director of Morristown Vocational Rehabilitation Center
Chairman of the Board of Deacons of First Presbyterian Church
Member of the Board of Directors of Detoxification Rehabilitation Institute
Member of various committees on Tennessee Savings & Loan League, Inc.
Member of various United States Savings & Loan League Committees
Board Member of PLEIADES Women's Alcohol & Drug Abuse Program
Member of the Board for the DRI Adolescent Center for the Chemically Dependent
Commission Member Tennessee Motor Vehicle Commission
Personal Data and InformationNAME: RALPH MASENGILL, Jr.
TITLE: Chairman of the Board
COMPANY: Masengill Marketing Associates
1120 Peck Avenue
PO Box 217
Morristown, TN 37815
Web Home Page Address:
www.masengill.com
Home Office:
E-mail: Ralph@masengill.com
Fax: (423) 581-7785
Phone: (423) 581-2352
Windridge Office:
Phone: (423) 585-5792
Fax: (423) 587-7178
E-mail: Ralph@masengill.com
FAMILY: Married to Dianne C. Masengill
Four Grown Children (Rob, Marian, Libby, & Beth)
One Dog
Two Cats
HOBBIES: Woodworking
ADDRESS: 609 Windridge Lane
Morristown, Tennessee 37814
PHONE (Personal): (423) 587-2096
MOBILE PHONE: (423) 585-7641
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