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McGraw Harvard Group
"Communicating the
Pertinent"
What is the McGraw
Harvard Group?
The McGraw Harvard
Group is an affiliated company dedicated to delivering correct, unbiased,
data and information to those who have a need to know.
A Short Commentary
Making good, solid
professional decisions based only on the "perception" that the
data you are using is true and factual is neither professional or wise. You
must be able to trust the information you are using in decision making.
Only business decisions based on true, unbiased and factual information
will lead to lasting business success. In advertising and marketing, like
so many other business disciplines, the productiveness of the end product
is a result of the quality of the information used in the beginning.
The McGraw Harvard
Group gathers information from sources you may find somewhat difficult to
deal with at a particular time. Our Group has often gathered information
from a company's:
- employees,
- customers,
- prospects,
- competitors,
- unions and potential
unions,
- various political
subdivision,
- your management staff,
- your stockholders
Some of the "tools" we use to obtain this
data include:
- surveys and personal
interviews
- focus groups (overt and
covert)
- professional
investigation (various types)
- basic research and
development (R&D)
- specific research &
general research
- proper use of random
numbers
The "tools" are many and varied depending on
the specific needs of your company. All tools are approved by you for use
in advance and all inquires are strictly confidential. There is absolutely
no obligation of any sort, guaranteed.
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