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About KEN CANUP
Overview
"For more than
30 years I have been involved in virtually every aspect of marketing
communications. From my early days as a free-lance graphic designer to my
years as the National Marketing Director for JFG Coffee and as a co-owner
of my own firm, I have experienced the world of advertising / marketing
from a number of different perspectives.
My primary role
within the advertising / marketing arena would be classified as "Creative
Director" where I am responsible for the integration of all the
creative components necessary to fashion a successful advertising /
marketing project or campaign."
As
Creative Director
As the "Creative
Director" I am engaged in supervising the following areas in order to
control the time lines and budgets for the campaign or project.
- Creative Direction
- Graphic Design for print
media (brochures, newspapers, outdoor boards, etc.)
- Logo and corporate
identity development
- Photography
- Radio / television
commercial production
- Media buying / placement
(print & broadcast)
- Copywriters /
illustrators / cinematographers / music
- Overall project /
campaign coordination
- Cost analysis (print
quotes, photography estimates, cinematography costs, etc.)
- Market research
- Talent selection (radio /
television productions, models, etc.)
Personal
Attended: The University of Tennessee
Graduate of Central Academy of Commercial Art
Married: 1 loving spouse and 1 terrific
son
Interests: Family, backpacking, horticulture,
photography and auto racing
In Closing
"I learned early in life that, to do something
well you have to enjoy whatever it is you're doing. For my part, I love
guiding the creative aspects of the process. I enjoy making the parts come
together to form a completed "something," whether it's a project
or a full-blown campaign. Advertising / marketing functions don't have to
be mundane, energy draining experiences. Although, for many of you, they
can be because you may not enjoy the challenges they present, or it may not
be what you normally do on a day to day basis. My best advice, in the event
that you fall into the latter category, is that you find someone who does
like to handle such tasks. The result will be fewer headaches for you and a
better overall product. In the event that you fall into the former
category, from one enthusiast to another, there's nothing like a good
creative puzzle to keep the old juices flowing!"
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