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NEWS STORIES
Excerpts from..
"Getting the most out of your advertising dollar"
The Business
Journal,
East Tennessee and Southwest Virginia's Business Magazine, March 15,1998
Trust is also
essential to getting true value in an advertising relationship. "An
agency must have complete and pertinent information about the company's
products, profit goals, competition, etc. in order to perform
properly," says Robin Keith, president and CEO of Masengill Marketing
Associates in Morristown, TN. "The company must be sure that sensitive
and confidential information can be trusted in the hands of the agency.
Once this trust is established, the flow of information can be free."
"Successful marketing requires an adequate financial investment,"
says Keith. "A company cannot expect the results they are looking for
without making the investment it requires. When companies are willing to do
these things, the possibilities for success are greatly enhanced."
Masengill
Marketing Receives 31 Awards
Reprinted from The
Citizen Tribune, March 2, 1997
Bringing the grand
total to over 800 national and regional awards, Masengill Marketing
Associates has recently received 31 more top awards for excellence in
marketing and advertising. The 31 awards were received from The American
Advertising Federation, Admissions Marketing Report Consortium and the
Silver Microphone Institute. Admissions Marketing Report Consortium is the
prestigious national organization that awards excellence in advertising for
college and university communication throughout the United States. From a field
of over 1,200 entries from across the nation, Masengill received awards for
radio and television commercials, newspaper advertisements, brochure design
as well as other categories. The coveted Silver Microphone statuette is
awarded for superior communication in radio and audio. The competition
recognizes the best local and regional radio commercials created by
advertising agencies, production companies and radio stations in the United
States. The American Advertising Federation is the source of the now famous
"Addy" award. "Build a better mouse trap and the world will
beat a path to your door is flatly no longer true," said company
chairman, Ralph Masengill, Jr. "Today it takes more than a superior
product or service to increase market share. Doubt it? Ask the people at
Apple Computer. We have the privilege of telling the people of America, and
the South specifically, about how our clients' products and services can
best satisfy their customers' needs. We judge our success primarily by our
clients' enhanced bottom line. Winning awards is exciting icing on our
marketing and public relations cake." Masengill Marketing Associates,
located in Morristown, TN, is a full-service marketing and public relations
company serving customers across North America. To date Masengill has
received over 810 national and regional awards in virtually every major
category of advertising, marketing and public relations. Masengill
Marketing Associates is now the parent company of three other full service
specialized communications companies operating on a national and
international basis.
Masengill
Top Total Quality Agency In U.S.
Reprinted from
The Knoxville News Sentinel
Masengill Marketing
Associates was recently judged the top Total Quality in Advertising (TQA)
marketing and advertising agency in America. The agency will be used as a
national model. Over 1,000 agencies in the U.S. were observed before the
top agency was found. The agency has been practicing the Dr. Edwards Deming
Method of Quality Management for over two years. In its roll as national
quality model on the 27th and 28th of this month, agencies from nine
Eastern states are flying into East Tennessee to interview and observe the
Masengill staff and senior management team. Stuart Sanders, president and
CEO of the company that did the interviews, the Sanders Consulting group of
Richmond, Va., and London, England, said, "This has been a three year
project. We have looked at over 1,000 marketing and advertising agencies
and Masengill is the winner hands down. I must say we were surprised to
find the number one quality agency located outside one of the major 100
metro markets. What has happened here in Morristown is truly remarkable,
and we salute Ralph and his team of quality professionals. The fact the
agency has agreed to share their quality knowledge with the rest of the
advertising industry says much about the character of this agency's
management and staff." Masengill won based on overall marketing and
advertising creativity, professional attitude of the staff, profitability,
client retention, quality of production (print and video), ease of
management style, and other quality attributes. Agency president Ralph
Masengill Jr. said, "Many great things have happened to this agency
team. But this has got to top the list. To be judged the number one agency
in the United States is more than we ever expected. It is a humbling
experience to have your peers from all over the nation seek you out as the
nation's quality model." Masengill Marketing Associates is a full-service
communication group offering print, television, radio, outdoor, and full
marketing services to its clients. Established in 1979, it is a member of
numerous national and regional groups as well as five national database
research and development networks. The agency has 12 associate offices
throughout the United States and Canada. The Morristown-based agency has
won over 150 national and regional awards for marketing and advertising
excellence. (Note: Since this story first appeared, the total number of awards
Masengill Marketing Associates has won has increased to over 800. )
Masengill
Agency Wins 21 "Addy" Awards
Reprinted from The
Johnson City Press, the AM Authority in East Tennessee
Locally based
Masengill Marketing Associates has been presented with 2l coveted
"Addy" Awards by the Tri-City Metro Advertising Federation in
affiliation with the American Advertising Federation. The awards were
presented to a packed house Friday night Feb. 9. The "Addy" is to
advertising what the Oscar is to the movies, and the Emmy is to television.
Two of the agency's 21 awards were for movie production. The agency swept
the national/regional 30-second television commercial division, winning in
all categories. "When you put a talented staff together with clients who
want only the best, great things can happen. We have a talented group of
professionals who know what advertising is all about," said Ralph
Masengill Jr., owner and chairman. In addition to winning in the movie and
national/regional television categories, the agency won for excellence in
national/regional full campaign, national/regional musical score
composition, radio production, local and national/regional newspaper
advertising, national/regional business advertising, specialty advertising,
trade show booth design, direct mail, shopping mall kiosk board design, and
for national/regional musical jingle writing and production. Masengill
Marketing Associates has 28 clients throughout Tennessee, Kentucky,
Virginia, and Florida and is a full service agency offering television,
radio, print, outdoor, and a full line of marketing services to its
clients.
National
Television/Video Awards Go To Masengill
Reprinted from The
Knoxville News Sentinel
The East Tennessee
based Masengill Marketing Associates has won three major national awards
for television and video production. There were over 3,500 entries entered
in the judging. The Board of Judges informed the agency that not only did
they win three "Tellys" but that they had won the top award
presented by the Judicial Panel, the National Golden "Telly"
Award. Masengill Marketing Associates is a full service agency with 24
clients located throughout the South.
Masengill
Helps Author New Regulations
Reprinted from Advertising
Age, a national advertising magazine
The president of
Masengill Marketing Associates, Ralph Masengill Jr., who is a permanent
member of the Tennessee Motor Vehicle Commission's Advertising Committee,
helped author new consumer-oriented advertising regulations. The
regulations will go into effect in early spring. Masengill has also been
named chairman of a statewide seminar to be held in late March at
Nashville. This seminar will explain the rules in detail to the media,
automobile dealers, and the public. The commission is made up of 12 members
and has its headquarters in Nashville.
Masengill
Wins National Marketing Award
Reprinted from The
Johnson City Press, the AM Authority in East Tennessee
This year's 5th
Annual Admissions Marketing Report Magazine competition saw Masengill
Marketing Associates of Morristown take home three national awards. From a
field of over 1,200 entries, Masengill won the coveted Merit Award, as well
as the prestigious Silver and Gold Trophy Awards for Superior Achievement.
Masengill Marketing Associates is a full-service agency with 24 clients
throughout the South. Their home office is in Morristown.
Ralph
Masengill Jr. To Speak At TAB Annual Convention
Reprinted from Adweek,
a national weekly advertising magazine
Ralph Masengill Jr.,
president of Masengill Marketing Associates, will be a featured seminar
speaker at the Tennessee Association of Broadcasters' (TAB) Annual
Convention to be held in Memphis the weekend of August 10th. The state's
radio and television managers will hear Masengill speak on the new Tennessee
Advertising Regulations which he helped write. Masengill's presentation
will cover the new regulations as they relate to the electronic media.
Masengill is one of four consumer members of the Tennessee Motor Vehicle
Commission and, as a permanent member of the Commission's Advertising
Committee, was also one of the authors of the new advertising rules. In a
December 14, 1987 Advertising Age article, Commissioner Masengill was
quoted as saying, "These new regulations will make everyone use the
same dictionary and will clear up 99 percent of consumer confusion."
Masengill is president of the Masengill Marketing Associates, a regional
full-service marketing and advertising corporation with 24 clients located
throughout Eastern Tennessee and Southwest Virginia. The agency has been
awarded 57 "Addy" awards by the Advertising Federation of
America.
Masengill
Inducted Into Who's Who Group
Reprinted from The
Business Journal, East Tennessee's regional business monthly
Ralph Masengill Jr.,
CEO of the Masengill Marketing Associates, has been named as an inductee in
the 1987 Who's Who In Sales and Marketing. Organization-Executive Director
Jeff Oetling stated, "Mr. Masengill has been chosen for his excellence
in the field of sales and marketing in the East Tennessee area. Being
chosen is a very select honor, as inductees represent less than one percent
of the nation's marketing professionals. This tribute brings recognition
not only to himself, but also the agency and his community. It is my
pleasure to congratulate him on his selections." Masengill is the
founder of Masengill Marketing Associates, with its home office in
Morristown, which serves 28 clients throughout the Knoxville and Tri-Cities
Markets. The firm is a full-service agency, offering complete in-house
printing, television, radio and marketing services to the East Tennessee
region.
Masengill
Holds Seminar On New Research System
Reprinted from The
Greeneville Sun, a paper with the second largest circulation in East
Tennessee
Ralph Masengill Jr.,
president of Masengill Marketing Associates, recently presented a three
hour seminar about a new, exclusive service called Tapscan to the staffs of
the Tri-Cities major newspapers. Masengill explained the dynamics of this
new marketing and research system to executives of the Johnson City Press,
the Kingsport Times-News, the Bristol Herald Courier and the Sullivan
County News. He compared the advantages and disadvantages of each of the
major advertising medias in East Tennessee, using a series of charts and
graphs, making extensive use of Tapscan. This new marketing and research
system allows the agency to know on a 15-minute basis all the demographics
of every radio and television station in East Tennessee. The system will
also compare one media against another and then can combine radio, tv, and
newspaper medias together to give the client the best exposure. Masengill
Marketing Associates is the only full service agency in East Tennessee with
this new, state-of-the-art marketing service. The 50 newspaper executives
met at the Garden Plaza Hotel in Johnson City to hear Masengill's
presentation.
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