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About RALPH MASENGILL
 Ralph Masengill is one of the
original "change agents" in the United States. Before the quality
movement came into vogue in the late 70's, he and his associates were
presenting seminars and papers to senior management across the nation
pointing out that until financial institutions were willing to understand
and submit to positive change, effective quality improvement and
substantial profit enhancement were not possible. Image, public relations,
advertising, and marketing in the end must be measured, and one of those
measures should be based on profit to the shareholders. Masengill and his
associates have always worked from the industry or business side of
marketing. Masengill has also worked closely with numerous colleges and
universities, helping them satisfy their special needs, and he is considered
an expert at improving communication between the private
"for-profit" sector and academia.
He is in the vanguard
of professional thinking that believes every company has a personality and
every company must be marketed based on that personality. There is no
"magic formula" for marketing any company. Only a well-planned,
individualized communications plan based on that company's goals and
vision, its needs and objectives, and its personality will be successful.
Anything less is smoke and mirrors, is not cost effective, and in most
cases is detrimental to the company.
Masengill and his
company design individualized communications and marketing plans that put
senior management, and the company it runs, in a leadership position and
keep them there. Masengill believes firmly that success is much like
gravity; it only flows down from the top. Keep in mind that all
communications and marketing plans must be measured and that one of the
measuring sticks should always be enhanced profit.
Further, the individualized
communications plan for a company must be based on the benefits to its
customers, employees, senior management, and stockholders among others.
Having excellent benefits available to both inside and outside customers in
the 90's is not enough. You must be able to communicate those benefits to
your existing and prospective customers. "Build a better mousetrap and
the world will beat a path to your door" is an untruth that some still
want to believe. Without professional communications (marketing and advertising)
to your existing and prospective customers, there will be less than
adequate return on assets, and even smaller profits. In a phrase, excellent
to superior benefits offered to your customer base in today's world is only
your "ticket" into the stadium; it does not assure you of winning
the game. The answer to winning is an individualized, professional
communications and marketing plan that promotes your company's benefits and
your company's personality.
The amazing part of
the scenario is that this professional communications and marketing plan is
not only inexpensive, but is indeed the road to higher profits. The
capstone of this communications plan is that it must be implemented and
"blessed" by senior management. In other words, senior management
must "own" the plan. In addition, the plan must be flexible
enough to move with local and regional market fluctuations. Thirdly, the
plan must consistently be presented in an appealing fashion to people
(outside customers) who have a need for the services and products offered
by your company.
Professional,
individualized communication (as described above) is the key that opens the
enhanced profit door, today and past the year 2000. There is no other way.
For verification, ask the senior management at Apple Computer.
Lastly, this
professional communications plan, properly formed and implemented,
adequately funded, and consistently utilized, will enhance your company's
profit, and believe it or not, will reduce negative stress for your senior
management, your staff employees, and your company's customers!
Ralph Waldo Emerson
was correct when he said, "Your actions speak so loudly, I can't hear
a word you are saying." Masengill is right when he says, "The
proof and the profit are in the doing."
Awards and
Peer Acknowledgments
- Masengill Marketing
Associates has been awarded over 850 National and Regional Advertising
and Marketing Awards during the past 10 years. This recognition has
come in more than twenty separate categories.
- Masengill Marketing
Associates was named the number one quality marketing and advertising
agency in America. (1992)
- Ralph Masengill is the
co-author of the State of Tennessee Automobile Advertising law.
Professional and Business Experience
- Chairman, President, CEO,
and Owner of Masengill Marketing Associates.
- Director, President, CEO,
& Chairman of the Board of Jefferson Federal Savings, Morristown,
TN, for 15 years.
- Managing Partner of the
McGraw Harvard Communications Group.
- Vice-president of B &
M Development Company.
- President of Masengill
Real Estate Company, Resident Broker, and Senior CRA Appraiser.
- Partner Pigeon Forge
Entertainment.
- Partner The 3M Investment
and Management Company.
- Senior facilitator for the
Chief Executive Boards, an invitation-only, national network formed of
chief executives and other successful business owners (600 members)
across America.
- Chairman of the Board and
majority stockholder of The National Industry Educational Partnership,
a national communications company specializing in communication to and
for the CEO's of "for-profit" industry and the leaders of
other prominent regional and national institutions.
Professional Education
- Graduate of the
University of Tennessee, 1963; BS in Business Administration. (Banking
and Insurance)
- Graduate of CEO Quality
First Management Program teaching the Doctor Edward Deming theory of
quality management. (1991)
Professional and Civic Organizations
(Present)
- Member Association for
Quality and Participation
- Member American Society
for Quality Control
- Board Member of Tennessee
Quality First Council (The Deming method of management)
- Member American
Advertising Federation
- Member American Society
of Advertising & Promotion
- Member American Marketing
Association
- Member of Innisbrook
Marketing & Advertising Network
- Member American
Management Association
- Member Tri-City Metro
Advertising Federation
- Century Club (University
of Tennessee)
- University of Tennessee
Alumni Association (Past President of Hamblen Co. Chapter)
- Volunteer 10-10 Club
(University of Tennessee)
- President's Club
(University of Tennessee, founding member, Knoxville, TN)
- Member Word for Living
Inc., Board of Directors (Religious Radio & TV Broadcasting)
- Board Member of Walters
State Community College Foundation
- Director Morristown Area
Chamber of Commerce
- Elder, First Presbyterian
Church, Morristown, TN
- Rotary International,
Morristown Club, Past Director
- Member Advisory Board DRI
Recovery Center (Drug Treatment Center)
- President's Round Table
(Knoxville College, Morristown Campus, Knoxville, TN)
- President's Club
(Lees-McRae College, Banner Elk, NC)
- Senator's Club (Walters
State Community College, Morristown, TN)
- Board Member Alzheimer's
Lakeway Association
Professional and Civic Organizations
(Former)
- Named to National Who's
Who in Marketing & Sales
- Cabinet Member of Great
Smoky Mountain Council of the Boy Scouts of America
- Recipient of the National
Secretaries Association: Boss of the Year Award
- President of the Morristown
Area Chamber of Commerce
- Director of the Rose
Center for Cultural Arts
- Member of the Board of
Directors of Humana Hospital, Inc.
- Member of the Board of
Trustees of Morristown-Hamblen Hospital
- Member of
Morristown-Hamblen Library Board
- Director Humana Hospital
Alcohol and Drug Abuse Center
- Committee Chairman for
United Fund of Hamblen County
- Director of Morristown
Vocational Rehabilitation Center
- Chairman of the Board of
Deacons of First Presbyterian Church
- Member of the Board of
Directors of Detoxification Rehabilitation Institute
- Member of various
committees on Tennessee Savings & Loan League, Inc.
- Member of various United
States Savings & Loan League Committees
- Board Member of PLEIADES
Women's Alcohol & Drug Abuse Program
- Member of the Board for the
DRI Adolescent Center for the Chemically Dependent
- Commission Member
Tennessee Motor Vehicle Commission
Personal Data and Information
NAME:
RALPH MASENGILL, Jr.
TITLE: Chairman of the Board
COMPANY: Masengill Marketing
Associates
1120 Peck Avenue
PO Box 217
Morristown, TN 37815
Website Address: http://www.masengill.com
Home Office:
Phone: (423) 581-2352 - Fax: (423)
581-7785
Windridge Office:
Phone: (423) 585-5792 - Fax: (423)
587-7178
E-mail: Ralph@masengill.com
FAMILY: Married to Dianne C.
Masengill
Four Grown Children (Rob, Marian, Libby, & Beth)
One Dog - Two Cats
HOBBIES: Woodworking
ADDRESS: 609 Windridge Lane
Morristown, Tennessee 37814
PHONE (Personal): (423) 587-2096
MOBILE PHONE: (423) 585-7641
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