Media Advertising
Media design, production & placement:
Newspaper
Consumer magazines
Trade publications
Television
Radio
Outdoor
Catalogs & directories
Direct mail
Internet
Web pages
Internet domain name registration
Budgeting & planning
Media rate negotiations
Monitor placements
Copy testing
Legal aspects
Case histories
Testimonials
Field photos
Mailing lists
Inquiry handling
Research & Analysis
Market
Consumer
Distribution channels
Competition
Public opinion
Advertising effectiveness
Results charts
Reports
Public Relations
Company "story-line"
Publicity:
Feature articles
Product releases
Personnel news
Expansion/facilities news
Technical articles
Policy announcements
Mentions/awards
Clipping service
Maintain scrapbook
Literature:
Company brochure
Welcome folder
Newsletter
Publicity reprints
Special events:
Grand openings
Facility tours
Symposiums
Press conferences
Personal appearances
Speech writing
Technical papers
Educational:
School reference material
Video/films
Community relations services
Key executive image and build-up
Contributions
Scholarships and awards
Company Policies & Objectives
Background research and synopsis
Organization chart
Key personnel biographies
SWOT analysis
Strategic planning
Operating policies manual
Company identity program:
logo and trademark design
letterhead
signage
business forms, etc.
Company slogan or theme
Company Sales Organization
Recruiting
Develop sales training programs
Deliver sales training
Training videos/cassettes/manuals
Customer profiles
Develop prospecting programs and lists
Sales letters
Maintain customer list
Sales meetings
New product introduction programs
Contest/incentive programs
Measuring of sales results
Showroom/demo center design
Design and layout of internal forms
Product Development
Recruiting
Develop sales training programs
Deliver sales training
Training videos/cassettes/manuals
Customer profiles
Develop prospecting programs and lists
Sales letters
Maintain customer list
Sales meetings
New product introduction programs
Contest/incentive programs
Measuring of sales results
Showroom/demo center design
Design and layout of internal forms
|
Brand & Trademark
Product naming
Logo and trademark design
Copyrights
Packaging
Design
Labeling
Shipping containers
Regulations and codes research
Pricing
Design
Labeling
Shipping containers
Regulations and codes
research
Market Planning & Control
Develop unique selling propositions
Market potential analysis
Setting share-of-market goals
Competitive problems and weaknesses
Channels of Distribution
Develop unique selling propositions
Market potential analysis
Setting share-of-market goals
Competitive problems and weaknesses
Sales Promotion
Literature:
Sales manuals
Catalogs
Brochures
Technical data sheets
Ad reprints
Sales Aids:
Video production
CD Rom
Portfolios
Flip charts
Sample cases
Gifts & novelties
Coupons/rebates
Sweepstakes/contests
Trade shows/exhibits
Special events planning
Truck and car signage
Point-of-Purchase
Poster design
Store signage
Window displays
In-store displays
Display racks
Consumer literature
Package inserts
Packaging/bags
Demonstrators
Product locator maps
Special offers
After-Sales Service
Instruction sheets
Customer training
Installation service program
Service Manuals
Guarantee/warranty filing
Customer satisfaction surveys
Dealer Aids
Merchandising assistance
Missionary salespeople
Co-op advertising program/placement
Directory advertising
Dealer listing aids
Stuffers
Direct mail
Dealer meetings/training
Free goods
Sampling
Spiffs
Employee Relations
Recruiting
Personal indoctrination program
Training program
Handbooks and manuals
Newsletters
Bulletin boards
Payroll inserts
Open houses/special events
P.A. system programming
Recreation
Suggestion system
Employee attitude surveys
Fringe benefit information
Organization charts
Job descriptions
Recognition program
|
