News Stories
Sherri Fugate Joins Masengill Marketing Associates Team
Reprinted from The Citizen Tribune, March 18, 1998
Sherri Fugate has joined the staff at Masengill Marketing Associates as marketing assistant. "Sherri's 17 years of experience and her ability to organize projects and information help her meet the qualifications we need in a marketing assistant," said Masengill Marketing president Robin Keith.
Fugate's previous experience has been mostly in the healthcare field and has coordinated marketing and public relations for previous employers. "I am positive that Sherri's understanding of the healthcare community will help us with our healthcare- related customers as we plan their marketing strategies," Keith said. "Also, her expertise in using computers as a tool for greater productivity is a big plus for our company and our customers." Fugate will be responsible for assisting in the planning and implementation of marketing strategies for MMA customers. She will act as a liaison between the administrative staff, creative staff, media-buying and customers.
Fugate is a native of Claiborne County and now makes her home in a 125 year old log cabin in Hamblen County. She is currently furthering her business and accounting education at Walters State Community College.
Masengill Marketing Associates, located in Morristown, TN, is a full-service marketing and public relations company serving customers across North America. To date Masengill has received over 810 national and regional awards in virtually every major category of advertising, marketing and public relations. Masengill Marketing Associates, founded by Chairman Ralph Masengill, Jr., is now the parent company of three other full-service specialized communications companies operating on a national and international basis.
Bringing the grand total to over 800 national and regional awards, Masengill Marketing Associates has recently received 31 more top awards for excellence in marketing and advertising. The 31 awards were received from The American Advertising Federation, Admissions Marketing Report Consortium and the Silver Microphone Institute.
Excerpts from.. "Getting the most out of your advertising dollar"
The Business Journal, East Tennessee and Southwest Virginia's Business Magazine,
March 15,1998Trust is also essential to getting true value in an advertising relationship. "An agency must have complete and pertinent information about the company's products, profit goals, competition, etc. in order to perform properly," says Robin Keith, president and CEO of Masengill Marketing Associates in Morristown, TN. "The company must be sure that sensitive and confidential information can be trusted in the hands of the agency. Once this trust is established, the flow of information can be free."
"Successful marketing requires an adequate financial investment," says Keith. "A company cannot expect the results they are looking for without making the investment it requires. When companies are willing to do these things, the possibilities for success are greatly enhanced."
Masengill Marketing Receives 31 Awards
Reprinted from The Citizen Tribune, March 2, 1997
Bringing the grand total to over 800 national and regional awards, Masengill Marketing Associates has recently received 31 more top awards for excellence in marketing and advertising. The 31 awards were received from The American Advertising Federation, Admissions Marketing Report Consortium and the Silver Microphone Institute.
Admissions Marketing Report Consortium is the prestigious national organization that awards excellence in advertising for College and University communication throughout the United States. From a field of over 1,200 entries from across the nation, Masengill received awards for radio and television commercials, newspaper advertisements, brochure design as well as other categories. The coveted Silver Microphone statuette is awarded for superior communication in radio and audio. The competition recognizes the best local and regional radio commercials created by advertising agencies, production companies and radio stations in the United States.
The American Advertising Federation is the source of the now famous "addy" award. "Build a better mouse trap and the world will beat a path to your door is flatly no longer true," said company chairman, Ralph Masengill, Jr. "Today it takes more than a superior product or service to increase market share. Doubt it? Ask the people at Apple Computer. We have the privilege of telling the people of America, and the South specifically, about how our clients' products and services can best satisfy their customers' needs. We judge our success primarily by our clients' enhanced bottom line. Winning Awards is exciting icing on our marketing and public relations cake."
Masengill Marketing Associates, located in Morristown, TN, is a full-service marketing and public relations company serving customers across North America. To date Masengill has received over 810 national and regional awards in virtually every major category of advertising, marketing and public relations. Masengill Marketing Associates is now the parent company of three other full service specialized communications companies operating on a national and international basis.
Masengill Top Total Quality Agency In U.S.
Reprinted from The Knoxville News Sentinel
Masengill Marketing Associates was recently judged the top Total Quality in Advertising (TQA) marketing and advertising agency in America. The agency will be used as a national model.
Over 1,000 agencies in the U.S. were observed before the top agency was found. The agency has been practicing the Dr. Edwards Deming Method of Quality Management for over two years.
In its roll as national quality model on the 27th and 28th of this month, agencies from none Eastern states are flying into East Tennessee to interview and observe the Masengill staff and senior management team.
Stuart Sanders, president and CEO of the company that did the interviews, The Sanders Consulting group of Richmond, Va., and London, England, said, "This has been a three year project. We have looked at over 1,000 marketing and advertising agencies and Masengill is the winner hands down. I must say we were surprised to find the number one quality agency located outside one of the major 100 metro markets. What has happened here in Morristown is truly remarkable, and we salute Ralph and his team of quality professionals. The fact the agency has agreed to share their quality knowledge with the rest of the advertising industry says much about the character of this agency's management and staff."
Masengill won based on overall marketing and advertising creativity, professional attitude of the staff, profitability, client retention, quality of production (print and video), ease of management style, and other quality attributes.
Agency president Ralph Masengill Jr. said, "Many great things have happened to this agency team. But this has got to top the list. To be judged the number one agency in the United States is more than we ever expected. It is a humbling experience to have your peers from all over the nation seek you out as the nation's quality model."
Masengill Marketing Associates is a full-service communication group offering print, television, radio, outdoor, and full marketing services to its clients.
Established in 1979, it is a member of numerous national and regional groups as well as five national database research and development networks. The agency has 12 associate offices throughout the United States and Canada. The Morristown-based agency has won over 150 national and regional awards for marketing and advertising excellence.
(Note: Since this story first appeared, the total number of awards Masengill Marketing Associates has won has increased to over 800. )
Masengill Agency Wins 21 "Addy" Awards
Reprinted from The Johnson City Press, the AM Authority in East Tennessee
Locally based Masengill Marketing Associates has been presented with 2l coveted "Addy" Awards by the Tri-City Metro Advertising Federation in affiliation with the American Advertising Federation.
The awards were presented to a packed house Friday night Feb. 9. The "Addy" is to advertising what the Oscar is to the movies, and the Emmy is to television.
Two of the agency's 21 awards were for movie production. The agency swept the national/regional 30-second television commercial division, winning in all categories.
"When you put a talented staff together with clients who want only the best, great things can happen. We have a talented group of professionals who know what advertising is all about," said Ralph Masengill Jr., owner and chairman.
In addition to winning in the movie and national/regional television categories, the agency won for excellence in national/regional full campaign, national/regional musical score composition, radio production, local and national/regional newspaper advertising, national/regional business advertising, specialty advertising, trade show booth design, direct mail, shopping mall kiosk board design, and for national/regional musical jingle writing and production.
Masengill Marketing Associates has 28 clients throughout Tennessee, Kentucky, Virginia, and Florida and is a full service agency offering television, radio, print, outdoor, and a full line of marketing services to its clients.
National Television/Video Awards Go To Masengill
Reprinted from The Knoxville News Sentinel
The East Tennessee based Masengill Marketing Associates has won three major national awards for television and video production. There were over 3,500 entries entered in the judging.
The Board of Judges informed the agency that not only did they win three "Tellys" but that they had won the top award presented by the Judicial Panel, the National Golden "Telly" Award.
Masengill Marketing Associates is a full service agency with 24 clients located throughout the South.
Quality At Work
Reprinted from The Business Journal, East Tennessee and Southwest Virginia's Business Magazine
One service-oriented firm doing business in the region has recently received national attention for its quality management efforts. Masengill Marketing Associates in Morristown, Tenn., was judged the No. 1 Total Quality in Advertising (TQA) agency in America by the Sanders Consulting Group, internationally known advisors to the advertising industry.
As a result, the agency has been selected to serve as a national quality model, which includes hosting representatives from other agencies who are coming to Morristown to observe the quality management in action.
Ralph Masengill Jr., the agency's president, explains that the TQA award was based on observations of 1,000 marketing and advertising firms over a period of three years.
"Many great things have happened to our agency team," he says, "But this has got to top the list. It's a humbling experience to have your peers from all over the nation seek you out and use you as a national model for quality."
As a proponent of Deming's methods, Masengill speaks of his firm's experience with near-evangelistic zeal.
His "conversion" began when he was exposed to the Deming philosophy at a seminar in Fort Lauderdale, Fla. Upon returning home, further study convinced him that a quality management system could reverse what had become a stagnant, no-growth situation for his firm. Then, to become better prepared to introduce that system, he participated in a Quality First management course at Walters State Community College. "We begun to implement Deming with weekly, half-day quality meetings which became both study sessions and a vehicle for gaining employee participation in redesigning our policies and procedures, "Masengill explains.
"That was over two years ago, and since then the entire organization has participated in revamping every aspect of the business. That's involved developing new systems and methods from scratch, all of which are written down in great detail--so much so that some took as long as six months to prepare."
Masengill suggests beginning a quality-management system by addressing small projects first so that participants can become comfortable with the methodology and enjoy early success.
"For example," he recalls, "one small adjustment we came up with reduced fax calls."
While Masengill Marketing Associates often addresses processes through its quality management system, Masengill stresses that the system "isn't based on mechanical things."
"People are often misled into thinking Deming is about systems and methods," he says, "so they want to get right into mechanical things that eliminate the thinking process. But Deming is really about communications. It (Deming's method) forces individuals to think and face the truth--most of which is positive."
Masengill admits that the system he champions called for "a major adjustment on my part" including becoming an administrator instead of a boss. In addition, some members of his organization took up to a year to overcome their skepticism.
"You have to give the system time," Masengill stresses. "People can't change quickly because they view change as a loss, and they won't accept it until the pain of not changing is the worst alternative."
He also emphasizes the need for top management to buy into quality management "150%" because "like gravity, it only flows from the top down."
Furthermore, he says that sending "underlings" to attend quality related training programs will accomplish little. "Management is trained to blame someone else," he adds. "So the system must start at the top."
A complete sharing of information, including that which management has traditionally kept to itself, is also required, says Masengill. Otherwise, effective bottoms-up problem-solving, goal-setting and the measurement of results is impossible.
In addition to sharing information, Masengill also instituted a new profit sharing plan which encourages the staff's feeling of ownership in the organization. The plan is funded with one-third of the firm's net profit with distribution bases on individual performance.
Yet, some of the most effective incentives at Masengill Marketing Associates aren't monetary.
"Everyone isn't motivated by the same stimuli," Masengill says. "It's important to make certain people are in the right slot and can gain gratification, self esteem and relate to the team in a positive way.
"That means you have to value people for what they have inside. We're not interested in developing 'yes' people."
Masengill attributes his firm's growth in annual capitalized billings, which have increased from $2 million to $6 million in the past three years, to quality management and philosophy that "only the client can define quality."
He also credits Deming's methods with creating an improved quality of work life that extends to significant reductions in work-related stress.
In the normally highly changed environment of an advertising agency, that's no small accomplishment.
Masengill Helps Author New Regulations
Reprinted from Advertising Age, a national advertising magazine
The president of Masengill Marketing Associates, Ralph Masengill Jr., who is a permanent member of the Tennessee Motor Vehicle Commission's Advertising Committee, helped author new consumer-oriented advertising regulations. The regulations will go into effect in early spring.
Masengill has also been named chairman of a statewide seminar to be held at late March in Nashville. This seminar will explain the rules in the detail to the media, automobile dealers, and the public.
The commission is made up of 12 members and has its headquarters in Nashville.
Masengill Wins National Marketing Award
Reprinted from The Johnson City Press, the AM Authority in East Tennessee
This year's 5th Annual Admissions Marketing Report Magazine competition saw Masengill Marketing Associates of Morristown take home three national awards. From a field of over 1,200 entries, Masengill won the coveted Merit Award, as well as the prestigious Silver and Gold Trophy Awards for Superior Achievement. Masengill Marketing Associates is a full service agency with 24 clients throughout the South. Their home office is in Morristown.
Ralph Masengill Jr. To Speak At TAB Annual Convention
Reprinted from Adweek, a national weekly advertising magazine
Ralph Masengill Jr., president of Masengill Marketing Associates, will be a featured seminar speaker at the Tennessee Association of Broadcasters' (TAB) Annual Convention to be held in Memphis the weekend of August 10th.
The state's radio and television managers will hear Masengill speak on the new Tennessee Advertising Regulations which he helped write.
Masengill's presentation will cover the new regulations as they relate to the electronic media.
Masengill is one of four consumer members of the Tennessee Motor Vehicle Commission and, as a permanent member of the Commission's Advertising Committee, was also one of the authors of the new advertising rules.
In a December 14, 1987 Advertising Age article, Commissioner Masengill was quoted as saying, "These new regulations will make everyone use the same dictionary and will clear up 99 percent of consumer confusion."
Masengill is president of the Masengill Marketing Associates, a regional full service marketing and advertising corporation with 24 clients located throughout Eastern Tennessee and Southwest Virginia. the agency has been awarded 57 "Addy" awards by the Advertising Federation of America.
Masengill Inducted Into Who's Who Group
Reprinted from The Business Journal, East Tennessee's regional business monthly
Ralph Masengill Jr., CEO of the Masengill Marketing Associates, has been named as an inductee in the 1987 Who's Who In Sales and Marketing.
Organization-Executive Director Jeff Oetling stated, "Mr. Masengill has been chosen for his excellence in the field of sales and marketing the East Tennessee area. Being chosen is a very select honor, as inductees represent less than one percent of the nation's marketing professionals.
This tribute brings recognition not only to himself, but also the agency and his community. It is my pleasure to congratulate him on his selections."
Masengill is the founder of Masengill Marketing Associates, with its home office in Morristown, which serves 28 clients throughout the Knoxville and Tri-Cities Markets.
The firm is a full-service agency, offering complete in-house printing, television, radio and marketing services to the East Tennessee region.
Masengill Holds Seminar On New Research System
Reprinted from The Greeneville Sun, a paper with the second largest circulation in East Tennessee
Ralph Masengill Jr., president of Masengill Marketing Associates, recently presented a three hour seminar about a new, exclusive service called Tapscan to the staffs of the Tri-Cities major newspapers.
Masengill explained the dynamics of this new marketing and research system to executives of the Johnson City Press, the Kingsport Times-News, the Bristol Herald Courier and the Sullivan County News.
He compared the advantages and disadvantages of each of the major advertising medias in East Tennessee, using a series of charts and graphs, making extensive use of Tapscan.
This new marketing and research system allows the agency to know on a 15-minute basis all the demographics of every radio and television station in East Tennessee.
The system will also compare one media against another and then can combine radio, tv, and newspaper medias together to give the client the best exposure.
Masengill Marketing Associates is the only full service agency in East Tennessee with this new, state-of-the-art marketing service
The 50 newspaper executives met at the Garden Plaza Hotel in Johnson City to hear Masengill's presentation.
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