Media Advertising	Research and Analysis	Public Relations	Company Policies and Objectives
Company Sales Organization	Product Development	Brand and Trademark	Packaging
Pricing	Market Planning and Control	Channels of Distribution	Sales Promotion
Point-of-Purchase	After-Sales Service	Dealer Aids	Employee Relations

Media Advertising Media design, production & placement: Newspaper Consumer magazines Trade publications Television Radio Outdoor Catalogs & directories Direct mail Internet Web pages Internet domain name registration Budgeting & planning Media rate negotiations Monitor placements Copy testing Legal aspects Case histories Testimonials Field photos Mailing lists Inquiry handling   Research & Analysis Market Consumer Distribution channels Competition Public opinion Advertising effectiveness Results charts Reports   Public Relations Company "story-line" Publicity: Feature articles Product releases Personnel news Expansion/facilities news Technical articles Policy announcements Mentions/awards Clipping service Maintain scrapbook Literature: Company brochure Welcome folder Newsletter Publicity reprints Special events: Grand openings Facility tours Symposiums Press conferences Personal appearances Speech writing Technical papers Educational: School reference material Video/films Community relations services Key executive image and build-up Contributions Scholarships and awards   Company Policies & Objectives Background research and synopsis Organization chart Key personnel biographies SWOT analysis Strategic planning Operating policies manual Company identity program: logo and trademark design letterhead signage business forms, etc. Company slogan or theme   Company Sales Organization Recruiting Develop sales training programs Deliver sales training Training videos/cassettes/manuals Customer profiles Develop prospecting programs and lists Sales letters Maintain customer list Sales meetings New product introduction programs Contest/incentive programs Measuring of sales results Showroom/demo center design Design and layout of internal forms   Product Development Recruiting Develop sales training programs Deliver sales training Training videos/cassettes/manuals Customer profiles Develop prospecting programs and lists Sales letters Maintain customer list Sales meetings New product introduction programs Contest/incentive programs Measuring of sales results Showroom/demo center design Design and layout of internal forms

Brand & Trademark Product naming Logo and trademark design Copyrights   Packaging Design Labeling Shipping containers Regulations and codes research   Pricing Design Labeling Shipping containers Regulations and codes research   Market Planning & Control Develop unique selling propositions Market potential analysis Setting share-of-market goals Competitive problems and weaknesses   Channels of Distribution Develop unique selling propositions Market potential analysis Setting share-of-market goals Competitive problems and weaknesses   Sales Promotion Literature: Sales manuals Catalogs Brochures Technical data sheets Ad reprints Sales Aids: Video production CD Rom Portfolios Flip charts Sample cases Gifts & novelties Coupons/rebates Sweepstakes/contests Trade shows/exhibits Special events planning Truck and car signage   Point-of-Purchase Poster design Store signage Window displays In-store displays Display racks Consumer literature Package inserts Packaging/bags Demonstrators Product locator maps Special offers   After-Sales Service Instruction sheets Customer training Installation service program Service Manuals Guarantee/warranty filing Customer satisfaction surveys   Dealer Aids Merchandising assistance Missionary salespeople Co-op advertising program/placement Directory advertising Dealer listing aids Stuffers Direct mail Dealer meetings/training Free goods Sampling Spiffs   Employee Relations Recruiting Personal indoctrination program Training program Handbooks and manuals Newsletters Bulletin boards Payroll inserts Open houses/special events P.A. system programming Recreation Suggestion system Employee attitude surveys Fringe benefit information Organization charts Job descriptions Recognition program