Communication Tools & Services
Media Advertising
- Media design, production & placement:
- Newspaper
- Consumer magazines
- Trade Publications
- Television
- Radio
- Outdoor
- Catalogs & Directories
- Direct Mail
- Internet
- Web pages
- Consumer magazines
- Internet domain name registration
- Budgeting & planning
- Media rate negotiations
- Monitor placements
- Copy testing
- Legal aspects
- Case histories
- Testimonials
- Field photos
- Mailing lists
- Inquiry handling
- Budgeting & planning
Research & Analysis
- Market
- Consumer
- Distribution channels
- Competition
- Public opinion
- Advertising effectiveness
- Results charts
- Reports
- Consumer
Public Relations
- Company "story-line"
- Publicity:
- Feature articles
- Product releases
- Personnel news
- Expansion/facilities news
- Technical articles
- Policy announcements
- Mentions/awards
- Product releases
- Clipping service
- Maintain scrapbook
- Literature:
- Maintain scrapbook
- Company brochure
- Welcome folder
- Newsletter
- Publicity reprints
- Welcome folder
- Special events:
- Grand openings
- Facility tours
- Symposiums
- Press conferences
- Personal appearances
- Speech writing
- Technical papers
- Facility tours
- Educational:
- School reference material
- Video/films
- Community relations services
- Video/films
- Key executive image and build-up
- Contributions
- Scholarships and awards
- Contributions
Company Policies & Objectives
- Background research and synopsis
- Organization chart
- Key personnel biographies
- SWOT analysis
- Strategic planning
- Operating policies manual
- Company identity program:
- Organization chart
- logo and trademark design
- letterhead
- signage
- business forms, etc.
- letterhead
- Company slogan or theme
Company Sales Organization
- Recruiting
- Develop sales training programs
- Deliver sales training
- Training videos/cassettes/manuals
- Customer profiles
- Develop prospecting programs and lists
- Sales letters
- Maintain customer list
- Sales meetings
- New product introduction programs
- Contest/incentive programs
- Measuring of sales results
- Showroom/demo center design
- Design and layout of internal forms
- Develop sales training programs
Product Development
- Recruiting
- Develop sales training programs
- Deliver sales training
- Training videos/cassettes/manuals
- Customer profiles
- Develop prospecting programs and lists
- Sales letters
- Maintain customer list
- Sales meetings
- New product introduction programs
- Contest/incentive programs
- Measuring of sales results
- Showroom/demo center design
- Design and layout of internal forms
- Develop sales training programs
Brand & Trademark
- Product naming
- Logo and trademark design
- Copyrights
- Logo and trademark design
Packaging
- Design
- Labeling
- Shipping containers
- Regulations and codes research
- Labeling
Pricing
- Design
- Labeling
- Shipping containers
- Regulations and codes research
- Labeling
Market Planning & Control
- Develop unique selling propositions
- Market potential analysis
- Setting share-of-market goals
- Competitive problems and weaknesses
- Market potential analysis
Channels of Distribution
- Develop unique selling propositions
- Market potential analysis
- Setting share-of-market goals
- Competitive problems and weaknesses
- Market potential analysis
Sales Promotion
- Literature:
- Sales manuals
- Catalogs
- Brochures
- Technical data sheets
- Ad reprints
- Catalogs
- Sales Aids:
- Video production
- CD Rom
- Portfolios
- Flip charts
- Sample cases
- Gifts & novelties
- CD Rom
- Coupons/rebates
- Sweepstakes/contests
- Trade shows/exhibits
- Special events planning
- Truck and car signage
- Sweepstakes/contests
Point-of-Purchase
- Poster design
- Store signage
- Window displays
- In-store displays
- Display racks
- Consumer literature
- Package inserts
- Packaging/bags
- Demonstrators
- Product locator maps
- Special offers
- Store signage
After-Sales Service
- Instruction sheets
- Customer training
- Installation service program
- Service Manuals
- Guarantee/warranty filing
- Customer satisfaction surveys
- Customer training
Dealer Aids
- Merchandising assistance
- Missionary salespeople
- Co-op advertising program/placement
- Directory advertising
- Dealer listing aids
- Stuffers
- Direct mail
- Dealer meetings/training
- Free goods
- Sampling
- Spiffs
- Missionary salespeople
Employee Relations
- Recruiting
- Personal indoctrination program
- Training program
- Handbooks and manuals
- Newsletters
- Bulletin boards
- Payroll inserts
- Open houses/special events
- P.A. system programming
- Recreation
- Suggestion system
- Employee attitude surveys
- Fringe benefit information
- Organization charts
- Job descriptions
- Recognition program
- Personal indoctrination program
Back
MMA * Research * Communicating * NIEP * Results
HOME
1120 Peck Avenue
*
© 1997 Masengill Marketing Associates Robin@Masengill.com
All Rights Reserved
